This has to be one of the funniest and clever uses of science and physics in a marketing technique ever:

In a wild and potentially deadly stunt reminiscent of the flying balloon house in Pixar’s UP, a Canadian man has been arrested for taking to the skies in a self-designed balloon chair.

Daniel Boria, 26, of Calgary is being charged with one count of mischief causing danger to life after he attached 110 helium-filled balloons to a lawn chair in an effort to promote his cleaning products company.

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